If you are truly looking to make your website successful as well as attract more potential customers, then you must pay attention to website design. In other words, you must learn the way it will influence viewer’s general experience. It is important to note that a poorly designed website will inconvenience readers, which will make them look for other alternatives.
The fact of the matter is that people will always look for an easy to view and easy to read the website, which is not difficult and confusing to navigate through. This is the backbone of web design. Without this, then there is nothing important you are doing, apart from wasting your time, effort and even money.
Well, below are few points to keep in mind, which will help you improve your website, create better traffic experience as well as having an attractive website to the readers.
- Creating a firm page structure
A firm page structure is exactly what online readers are looking for. In other words, they don’t want to visit your website and later seeing things everywhere without any planning, reason, or rhyme in mind. A well-structured website will make things easy to access and read. At the same time, making everything easy to access for readers will make them come back repeatedly.
- Focus on important things
It is paramount to focus on important things in your niche. For example, assuming that you are creating a website so that you can sell and promote your services online. Well, you must focus on exactly that, and you should not deviate from this. This technique will create a rapid fan base of those who are interested in everything you are offering. Through this technique, your marketing strategies are going to be easy and effective. However, even if you focus on important things, always make sure that you improve loading time.
It is wise to select a good color scheme. This may seem like something that is not important, but in actual sense, color schemes play a very big role concerning a viewer’s overall mood. In other words, you should choose a color scheme based on the emotions of your readers. According to psychological research, it showed that colors have the ability to affect a person’s overall mood. Therefore, you should pay close attention to the kind of colors you choose to select. For example, if you are creating a medical website, it is wise to focus on soft and mild colors.
- Making navigating through the website easy for your readers
Creating a huge lump of text without any space is a huge mistake as far as web design is concerned. It is also a big mistake to ignore header tags. It is wise to several headers posted on the website, and it works better on long contents. Header tags give users the ability to easily scan your contents to identify if it is something they are interested in. Research shows that a majority of online readers begin with scanning a content. If they see the content to look helpful, they start reading to finish.
In other words, if the content does not have headers, the chances are that they will not read it and many will ignore your website all together. Consider making navigation easy for readers. This technique will also attract other new readers or potential customers.
Website Design Don’ts
- Avoid writing huge word contents or using huge paragraphs
One of the biggest mistakes people do is writing huge word contents as well as using huge paragraphs. It does not matter how good your website is; this is an automatic reader repellent. Well, if you must write huge contents, then it is wise to use header tags. Otherwise, you will be wasting your time and effort writing something readers are not interested in.
It is a big mistake to write a long content without any planning or design. Nobody wants to read information this way. Even novels have chapters; why waste your time writing long contents without any headers? When a reader finds this kind of content on a website, they automatically take it as an amateur job, which lacks taste. Do not make this huge mistake.
- Avoid Overdoing it
Another big mistake people do is overdoing it. You will find them using a lot of one thing. For example, you may find a person using too many colors on their website. Using too many colors is a huge distraction, and it looks stupid. At the same time, if you use many colors on a website, it will clash the overall theme and eventually turn readers away.
If you are looking to turn people away rather than attracting them, then use a lot of one thing. On the other hand, if you use a lot of links, it will reduce your website’s loading time, which means it will load slowly. This will affect your ranking on organic search engines.
- Avoid clustering ads
Never places ads all over the website. Well, the fact is that there is nothing wrong with ads, but if they are placed everywhere, readers have a high chance of ignoring the website. It is wise to place them strategically and avoid overdoing it.