Innovation, I dare say, is the mother of progression. It is due to innovation in existing technologies, non-existing-technologies and even innovation in business models that brings forth progress in certain industries; thereby taking the industries to higher levels and heights.
Rank and rent websites, in many regards, is the innovation that is set to revolutionize the Search Engine Optimization realm. Whether it is for the good or bad, only time will tell. However, one thing is for sure; rank and rent SEO is here to stay!
So what is rank and rent SEO and why should SEO experts take notice of it?
Rank And Rent SEO
To understand vividly how rank and rent works and what it is, you need to understand the long-standing monetization model of the SEO industry. Traditionally speaking, SEO experts have had to seek clients to work for; rendering a monetization model where they had to work on their customers’ websites first, rank it and then track the site’s performance afterward. With this model, the experts do not own the website.
Rank and rent is the new model with which SEO experts can monetize their skills. The premise behind this model is that the SEO expert owns the websites in question entirely. In this regard, SEO expert takes the initiative and ranks their sites in the niche market of their choice. After that, the SEO expert typically rents out the ranked website to small businesses seeking to garner up more internet traffic as well as increase their web presence.
The terms of the website lease do vary, but the pay-per-month and pay-per-business-lead are very popular choices for both small businesses as well as the SEO experts.
Why Every SEO Expert Should Consider This Model
Being that this business model is its infancy, one of the main elements that are driving SEO expert to it is curiosity. Many SEO experts a tad curious, and venturing into this form of SEO service provision satisfies their curiosity. However, there are other more logical factors and practical gains that have made rank and rent the next frontier in SEO monetization. They include:
- Ease Of Monetization – Rank and rent SEO is very easy to monetize. Considering how many small businesses are looking out for enhanced internet presence but cannot afford to contract SEO professionals to optimize their websites, the ranks and rent websites come out as the best, and the cheapest alternative. Therefore, finding a client to lease your website to is easy.
- Better Client Satisfaction – It is quite common for clients to get impatient during the optimization process. Many of them think that the results and gains of SEO are instant rather than cumulative, only to be very disappointed by a slow return on investment. Rank and rent website ensure that the clients get what they want – fast ROI, thereby providing better customer satisfaction.
- Higher Potential For Earnings – There is also the potential to accrue higher profits from your work. Once you rank a website, you can indefinitely rent it out without, collecting more money than you would have gained from ranking a client’s website.