Choosing the right keywords is a crucial element of your search engine optimization campaign. You should take the time to do some thorough keyword research to choose the keywords and keyword phrases you want to build your content around. Here is how you can create great landing pages for the keywords you have decided to target.
Create One Page For Each Topic
You might be able to create clusters of keywords and keyword phrases around the same topics. If two keywords are close variations, there is no need to create two different landing pages. However, you should not use keywords that do not belong to the same topic on the same page. Avoid creating landing pages with too much text content since visitors might have a hard time finding the information they need or might lose interest before reading through an entire article.
Create Content That Is Relevant To The Keywords You Are Targeting
You need to focus on developing content that will be interesting and helpful to your audience while using the right keywords for your SEO campaign. Do not simply write articles so that you can include keywords. You need to share information that is valuable to your readers and make the most relevant facts easy to find, for instance by organizing your content into paragraphs with descriptive titles or by adding bullet points to your content to draw attention to the most important information. Everything on the landing page needs to be relevant to the keywords.
Place Your Keywords Where They Will Matter
Your keywords should naturally appear in your texts as you write about the topic that corresponds to the keyword you want to target. It is also important to use your main keywords in tags that will be noticed. You should create a descriptive title that includes one of your main keywords for the landing page and use the HTML H1 tag for this title. Make your content easier to read by organizing it in smaller paragraphs with subtitles, for instance with the H2 or H3 tag and use some of your keywords in these titles.
Optimize All The Content That Can Be Found On Your Landing Pages
Your texts should be easy to optimize since you will naturally use your main keywords as you write about the topic of each page. You might want to use videos or images to make your content more appealing to readers. Don’t forget to optimize these different elements. You should look for images that are relevant to your keywords and use these keywords in the alt tags of each picture. If you decide to add embedded videos to your content, add your main keywords in the title and description of your videos.
These strategies will help you create high-quality landing pages for all the keywords you want to target. Go over the keywords you currently want to add to your SEO campaign and try creating groups by topics. Each group of keywords and keyword phrases could be used to create a landing page on this subject. Don’t forget to create links between different landing pages if the topics are somewhat similar. This is a good way to get your pages to rank higher in search results while helping your readers find more interesting information. You should also update your different landing pages on a regular basis, for instance by adding new keywords you want to target or by adding more content if there is new information on the topic of a particular landing page that would be interesting to your readers.