Three Pillars of Your SEO Campaign
There are three pillars of search marketing that every internet marketer must pay key interest on while rolling out their SEO campaign. These include: on-page SEO, back-linking and social optimization.
Whereas a vast majority understands the importance of the first two strategies, quite a few do not grab what connection exists between SERPs results and social media activity. Our focus today is on the latter category of marketers and webmasters.
Why is social media important to SEO?
Over the past 10 years, the web has grown in leaps and bounds. It has become more collaborative and interactive thus requiring the online community to get social for a variety of reasons.
The times when keyword density and Meta data were the only requirements for a successful internet marketing campaign are long gone thus making it necessary for anyone looking to befriend the search engines to get socially active. But how can joining Facebook, Twitter or Google+ get your Edmonton SEO campaign breathing?
There exists an intrinsic bond between society and the web. The former came first and the latter was built for the benefit of the former. Search engines judge a website’s value based on the number of users who not only read its content but also share it via social media.
People love to share useful information and different search engines use this criterion to separate the fluffy websites from the useful ones. Due to social media’s growing influence and increased competition among niche marketers, it’s only wise that you beef up your SEO through social media activity to survive through the revolution.
Automated Content Generation
You’ve heard it time and again that CONTENT in web marketing IS KING. Well despite the latest Google algorithm updates attaching huge emphasis on link building and link authority, good content still remains as the #1 SEO efforts booster. Availability of fresh user-friendly content is the secret behind why Facebook (and other similar sites) beat so many keyword queries hands down in organic search.
With an active social media platform, you’ll no longer have to worry much about creating new content every so often to keep your page relevant as this will come automatically from your social wing.
Former Google CEO Eric Schmidt once admitted that the power of social media has the potential to affect organic search results. Like it or not, the impact of social media is taking over everything and cheap SEO tricks can do little to stop its viral influence. Be sure to build numerous links by getting people to share your content on social media.
The Bottom Line
So, how important is social media to an SEO campaign? Our answer-Very important! At this point in time, social signals are seen (by search engines) as the most important indicators of how valuable a website is to its audience.
Recent surveys indicate that integrating social media option on your website can boost your revenues by a whopping 300%. Now that’s what we call a real boom!
Get Social Media Working For You – Contact Your SEO Experts Today
We hope that the delicate connection between social media and SEO is now crystal clear to you. Be sure to get your online fortunes growing exponentially by joining the social media revolution today. Contact us to get your Edmonton SEO campaign rolling in the right direction through a great social media marketing effort!